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The good thing is major publishers are not only very well aware of the threats to their assets, but they’re beginning to raise awareness in the development community as well.
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“We’ve seen comments where they say, I can’t wait any longer, because there’s no crack coming along. “We see frustration from hackers or pirates,” he adds. Protected games have a higher initial spike in sales because of that protection, and there’s a clear higher purchase pattern for the protected versus unprotected games. Protecting your game from hackers, cheaters, and pirates offers concrete results, Blaukovitsch says.
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During the lifetime of your game, if you patch in new graphics card support or other updates, they’ll re-encrypt the new executable to protect it again. Once you’ve set it up, the company can profile your beta build to ensure it’s integrated in the right spot, and runs automatically. The technology has evolved, too, he says, and solutions like Denuvo offer tremendous ease of execution and don’t require changing your source code.
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There are a number of anti-piracy and anti-cheat prevention methods, and depending on the type of game, there might be different prevention metrics, Blaukovitsch says, and it’s important to ensure you know how to wrap your game up tight from the start. If a game comes out unprotected on one platform, a pirated version will undermine sales on all your platforms. And if you release on multiple platforms, whether it’s Epic or Steam or Origin or Uplay, make sure you protect on all platforms. Your development branch on Steam is vulnerable too, and pirates scan these sites and find unprotected executables for games.
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That means protecting your content when you do alpha, when you do open or closed beta, and when you finally release your game. If you develop a game, you also include some anti-piracy measures from the very beginning.”
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“If you buy a bicycle, you also buy a lock. “The most important things developers and publishers can do to arm themselves against pirates and cheating is be aware,” Blaukovitsch says. Some will redistribute it to simply make money, but some are redistributing these apps with malware or ransomware.
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Thieves are even reskinning apps, changing their appearance but keeping the logic and the content intact, and redistributing it. It’s also ripping off in-game advertisements or in-game purchasing. And piracy isn’t just ripping off the DRM and distributing for free, which reduces revenues for the publishers - if the pirated game appears on the market before the official release it can nuke a developer’s profits. In fact, Denuvo’s global gaming survey found that in-game cheating drives 78% of gamers away, and 46% said that they’re less likely to buy in-game content.Ĭheaters aren’t just hackers, but players who are maliciously wielding bots that they can buy on the black market for not a whole lot of money. Players are tired of having no chance of winning, and that’s having a big impact on the industry, says Reinhard Blaukovitsch, managing director at Denuvo by Irdeto. It’s become significantly more sophisticated and organized, too. Join VB’s Dean Takahashi and others to learn how game publishers and developers can protect their franchise, preserve their app store and in-app purchase revenues, and retain players in this VB Live event.Īlong with the explosion of the video game market has come an explosion of cheating and piracy. Piracy, app cloning, and multiplayer cheating continue to target games of every size.